Studio · A-101, Sydney Lifestyle, Sargasan, Gandhinagar 382421
The Moon / About
Purposeful Beauty
The story so far

Colour formulated like a phase, not a fix.

The Moon started with a simple frustration: colour that looked stunning on day one and tired by week three. So we rebuilt the formula around what actually happens inside the hair fibre — not just what sits on top of it.

The Idea

Make hair your canvas.

Every Moon shade is named for what it does to light — Ruby Red at full brightness, Berry Plum at its darkest edge, Golden Yellow at its first sliver. We treat the shade card the way we treat the moon itself: a full cycle, not a single fixed colour.

That's also how we approach hair health. Colour that damages the fibre fades faster and looks flatter, no matter how vivid the pigment. So the science comes first — the shade card is just where it shows up.

Moon lab bottle and keratin fusion analysis
Keratin Fusion Zone
What We Test For

Three checks, every batch

i.

Pigment Purity

Each pigment batch is run through achromatic analysis so red stays red and violet stays violet — no muddy undertone creeping in after processing.

ii.

Diffusion Gradient

Bio-polymer controlled diffusion means colour moves into the strand at a predictable rate, so timing your process is consistent appointment to appointment.

iii.

Keratin Bond Integration

We measure bond stability post-colour — our current formula holds at 97%, which is what keeps shine and softness intact after the dye sets.

Moon red pigment lab analysis with hair cortex diagram
97% Stability
Ingredients That Do Two Jobs

Colour and conditioning, in the same drop

  • Hyaluronic acid pulls moisture into the cuticle while pigment sets, so hair doesn't come out of the bowl feeling stripped.
  • Hydrolysed keratin re-fills gaps in the hair's protein structure left by prior colour, heat, or the sun.
  • Micro-dispersed pigment sits more evenly across the cuticle, which is why Moon colour reads as one clean tone instead of patchy saturation.
Where We're Headed

From one studio to a full colour house

Phase 01

The First Formula

Development of the keratin-fusion base, tested privately across a small circle of Gandhinagar colourists.

Phase 02

The Shade Card

Thirteen shades locked in across four families — Reds & Wines, Coppers & Golds, and Plums & Violets.

Phase 03

The Kit Ships

Developer, lightening powder, pigment concentrate and brush packaged together as one complete ritual.

Phase 04

The Studio Opens

Sargasan, Gandhinagar becomes home base — appointments, consults, and the full Moon shade card in person.

Come See It In Person

The full shade card is better under real light.

Visit the studio in Sargasan, Gandhinagar, or send us a message and we'll walk you through it.

Get Directions Browse Shades First